Russia continues to launch devastating attacks on Ukraine and a growing number of companies like Apple, Amazon, Google, and Meta have responded by reducing or entirely ceasing business in Russia.

Santa Cruz-based company, Innovation Within, creator of The Discovery Platform™, a powerful and robust SaaS customer discovery and innovation management platform that scales across lean startups and teams, is also taking action.

On Friday, March 4th, Innovation Within announced that it has discontinued relationships with Russian businesses and customers in the wake of Russia's armed invasion of Ukraine.

Innovation Within will also be donating its profits from transcriptions over the next month to support the efforts in Ukraine.

If you would like to help bring valuable resources to the Ukrainian people, we encourage you to consider showing your support by donating to organizations such as the ones listed below.

• International Rescue Committee

• Amid Stress and Sorrow, Support for Families Fleeing Ukraine | UNICEF USA

• NBU Opens Special Account to Raise Funds for Ukraine’s Armed Forces

What actions are you or your business taking? Let us know how you #StandwithUkraine.

About Innovation Within

Innovation Within helps customers transform entrepreneurial ideas into successful business ventures. We help you get clarity on customer needs - and build products customers love. It embeds Stanford Professor Steve Blank’s lean startup methodology and scientific method of testing startup hypotheses used by thousands of entrepreneurs and universities around the world. We offer advanced solutions for Lean LaunchPad instructors who want to increase their teaching and program effectiveness and organizations that engage in continuous customer discovery. The Discovery Platform™ features a powerful Insights Engine to surface customer insights; audio transcription to truly ‘hear’ the customer’s voice; real-time collaboration; and deep analytics to lead innovation efforts. Our customers include accelerators and incubators; colleges and universities; enterprise and corporate innovation; and the public sector.