We ran across an interesting post on LinkedIn from local marketing leader & mentor, content strategist, social media management, digital marketing, Videographer (the list really goes on and on, definitely multi talented) Rich Harris. He started a new podcast and shared his process on how he promotes it. A really good resource for anyone who has a podcast or is considering making one.

From Harris: Have a podcast? What's your process? What are you doing to promote it? Whenever I do one episode, this is the process that I follow to get it out there. Remember that in the content world, it's not just about that "one link" to your content, it's about the multi-connected ecosystem around your brand and content with multiple points of entry. You never know where that big opportunity connection will come from so make it easy on your potential audiences with a broad prolific approach. Over time strong SEO, etc. will tie it all together for you in search. Then, if your content is good and you know your audience well, it snowballs from there.

Check out Rich Harris new podcast that explores (with rigorous honesty) the quest to humanize the digital connections in our personal and business lives. Listen to episode #1 below.