It’s no secret we are big fans of Studio Holladay’s work. When we heard Ted Holladay was working on a project for Poly we were very excited to see the results. After viewing the images we knew we wanted to share them with you and get a little perspective from Ted Holladay himself. See his comments and images below.

From Ted Holladay

I just wrapped up this lifestyle/product shoot for Poly, right here in Santa Cruz. Such a fun four days at multiple locations working with an amazing crew, and talent. I brought in my friend David Casteel Pictures from Miami to co-shoot with me, as I wanted to mix our styles and strengths for the benefit of the client. Having the brand department from Poly at the shoot each day made our team so much stronger and productive, as we had a list of over 28 scenarios to capture, each at different locations.

We were asked to shoot lifestyle photos (at home and in the office,) where the product is more the hero than the user. There ended up being a good mix of shots of the product ready to be used, as well as models wearing, using and interacting with their products. When it comes to valuing the creative process, It doesn’t get any better than working with a local, industry-leading company like Poly. Looking froward to collaborating with them more in the future! You can see more from this shoot, and other recent brand projects at www.studioholladay.com