Santa Cruz Works

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Recording: Protecting a New Venture's Intangible Assets

The most valuable assets of a small venture can include its reputation, trademark and innovations. Some of these assets are protected by Common Law and most are best protected by US Federal registrations, e.g., copyright, patents and trademark. This overview will review various steps of intellectual property strategy in the context of a new venture's budgetary priorities.

In this recorded webinar, Patrick Reilly of IP Society gives an overview will review various steps of intellectual property strategy in the context of a new venture's budgetary priorities. This includes:

  • IP Rights are a social contract
    IP Species: Trademark, Trade Dress, Trade Secrets, Patents, Copyright

  • IT-enabled Inventions

  • PCT Patent Timeline