Ride Out the Wave delivered over $500,000 to local businesses in the early days of Shelter-in-Place. With the recent surge of COVID, many retail stores will be impacted again during the holidays. A dozen+ organizations and chambers solicited Santa Cruz Works to bring ROTW back for the holidays. There will not be matching funds this time around. BUT, you can still show your appreciation for your favorite local business by purchasing an online gift certificate to support them during these trying times.