Santa Cruz Works

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Selling During Tough Times with Tony Hughes

Our recent webinar with Tony Hughes was a huge success. Notes of appreciation have been pouring in. When I first read Tony’s book “The Joshua Principle”, I knew that my career in sales was changed forever. Finding and connecting with clients became a joy, something I looked forward to every day, even now 20 years later. Tony provides mentorship on how to become a valuable partner to businesses by listening, showing genuine interest and empathy. I have become good friends with my customers. I am “Uncle Doug” to customer families in 6 different Asian countries.