Content marketing costs 62% less.

Content marketing is the development and distribution of relevant, useful content such as blogs, newsletters, social media posts. Unlike product marketing which focuses on showcasing a specific product and encouraging consumers to purchase said produce or service, content marketing usually intrigues, entertains, or encourages consumers to engage with your brand. Content marketing is cheaper and produces 3 times more leads per dollar invested than traditional marketing. Do you have a content marketing strategy in place?

In this clinic, Aliyah Morphis, Senior Business Development Business Manager at Hubspot and founder of Tress Hair Co. discusses the 3 biggest marketing challenges brands face, how the buyer’s journey has evolved, inbound marketing, content marketing, and 7 content marketing strategies you can utilize. Check out the presentation for an in-depth guide to building a Scalable marketing strategy.