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The Top Startups to Watch in 2025

Every year we share a fresh list of startups and companies based in Santa Cruz County or along the Central California Coast who we anticipate will share some big news or make major progress in 2025. Our past heavy hitters have included companies and startups like: Joby Aviation, Climatize, Immergo Labs, Ambient Photonics, OneWheel, Paystand, SupplyShift, and more which have—without a doubt—made incredible progress in 2024. This list includes startups who have not yet been featured in past lists that we expect to make waves in 2025. Check out our full list from last year and the years prior. And keep an eye out for a seperate list of companies to keep an eye on. Let us know below if we missed any startups!