Building #OpenIndustry: The Story Behind Paystand’s New Logo

Originally posted on the Paystand Blog by Mark Fisher

Today we’re unveiling a big update to the look and feel of the Paystand brand.

Our new logo marks a significant change in our company evolution and is the result of a comprehensive exploration of our brand. It gave us an opportunity to look deeply at who we are, what we stand for, and where we’re headed as a company.

If you’ve ever done a logo refresh, you know it’s not an easy undertaking. Any time a company takes on such an effort, it’s helpful to shed light on why they decided it was worth doing and the process of bringing it to life.

Read below to learn how our new logo finally came together. I’m excited to share this with you. Enjoy!

The Thinking Behind Our New Look

In order to accomplish our ambitious mission of rebooting the broken financial system, we knew the Paystand brand needed to raise the bar and inspire others to build transformative businesses on top of our technology.

That’s why it took us over a year since we started our initial discussions to finally land on the right design. Our old logo had taken us through our first few years in business, but we had outgrown it.

Read the rest of the article on the PayStand Blog