HERBST's Design for Pattern Wins Edison Gold and Good Design

HERBST worked with Pattern Bio of Austin to design and develop the ID and brand design for Pattern’s new medical diagnostic tool. HERBST holistic process included ID + Brand design (name, logo, brand identity and website) resulting in the award winning (Edison Gold and Good Design) hardware solution. The Pattern name and metaphor is derived from their Digital Culture technology which uses AI pattern recognition to reduce clinical antibiotic treatment decisions from 3 days to 3 hours—a game changing and life saving solution.