Make the Most of LinkedIn with Local Expert Karen Kefauver

Think LinkedIn is just for job search or hiring? Think again! If you're seeking funding and top level networking, LinkedIn is the place to be. C-suite executives cite LinkedIn as their preferred network and 92% of Fortune 500 companies use it. In this webinar, learn how to leverage your personal LinkedIn profile to demonstrate leadership, make connections and showcase your services. In this Santa Cruz Works Clinic, Karen covered:

- LinkedIn Key Components: Personal vs. Company Profiles

- Tips to Optimize Your Personal LinkedIn Profile

- How to Harness the Power of LinkedIn Groups

Questions that were asked and answered in this presentation:

1. I'm trying to build my LinkedIn connections. Should I accept everyone who wants to Link with me?

2. Should I start my own LinkedIn group?

3. What's the best type of post on LinkedIn?

4. How can I control my LinkedIn privacy?

5. Should I have a LinkedIn company page?

6. I use multiple social media platforms, how much effort should I put in with LinkedIn?

Karen Kefauver is an instructor with our partner, Santa Cruz County Small Business Development Center, and teaches social media classes frequently. For more info on her classes and other business classes, visit: https://www.santacruzsbdc.org/calendar