Local Companies to Watch in 2025
We're thrilled to showcase a selection of innovative companies, each with over three years of business success, poised to make significant advancements in the Monterey and Santa Cruz communities and beyond. These established firms are not startups but are mature businesses driving remarkable progress across various industries. While space constraints limit our ability to feature all deserving innovators, we warmly invite other local companies to share their expectations and achievements for 2025 with us in the comments below. By highlighting these stories, we aim to foster a deeper understanding and appreciation of the robust innovative spirit thriving in our region.
Top companies to watch in past years:
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Ambient Photonics
Ambient Photonics is set to make significant waves in 2025 with its low-light energy harvesting technology, enabling a new era of solar-powered devices. Their innovative photovoltaic cells, which operate efficiently in indoor and shaded environments, are crucial for powering IoT devices sustainably. As global demand for energy-efficient solutions rises, Ambient's groundbreaking approach offers substantial environmental benefits and cost savings, making it a company to watch in the sustainable tech sector.
Jane Technologies
In 2025, Jane Technologies is poised to lead the digital transformation of cannabis retail. Their innovative platform enhances consumer experience and streamlines operations through AI-driven tools and a comprehensive online marketplace. Watch Jane Technologies for its role in reshaping cannabis sales with cutting-edge technology and robust data analytics.
Joby Aviation
In 2025, Joby Aviation is poised to revolutionize urban mobility with its innovative electric vertical takeoff and landing (eVTOL) aircraft. Joby stands out for its leadership in design, safety, noise reduction, and sustainability. Their partnerships with major transportation and aerospace leaders further enhance their credibility and market potential. Keeping an eye on Joby Aviation promises insights into the future of eco-friendly and efficient urban air travel.
LifeAid
LifeAid, a consumer goods company, is set to captivate the health beverage market. With annual revenues of $20.1 million and 80 employees, LifeAid offers a diverse range of health-focused beverages, positioning them as a go-to brand for wellness-minded consumers seeking quality and innovation in their drink choices.
Paystand
In 2025, Paystand is set to transform B2B payments by leveraging blockchain technology to offer a secure, cashless payment system. Their zero-fee model and automated receivables significantly reduce transaction costs and processing times, making them a pivotal player in modernizing financial operations for businesses.
Rope Partner
In 2025, keep an eye on Rope Partner, specializing in environmental services with an annual revenue of $24.6 million and a workforce of 117. Their expertise in eco-friendly practices and significant industry impact make them a leader in sustainable development and essential to the future of environmental services.
Santa Cruz Bicycles
Keep the tire side down with Santa Cruz Bicycles, a standout in the retail bicycle industry. Known for their high-quality bicycles, they boast annual revenues of $93.4 million and employ 329 people. Their commitment to excellence and innovation in design makes them a leading choice for cycling enthusiasts worldwide.
Verdagy
In 2025, Verdagy is at the forefront of the green technology industry, specializing in innovative electrolysis technology for large-scale green hydrogen production. Their advanced solutions are pivotal for industries aiming to reduce carbon footprints and transition to sustainable energy sources, making Verdagy a key player in environmental sustainability efforts.